Google wanted to encourage small businesses everywhere to engage with the Google platform - to claim their business, own their profiles and encourage their customers to populate their reviews.
We could say so much about this offering. But you know who could say it even better? The folks who write the wacky, weird and loving reviews for Small Businesses they love every day.
We took those reviews and those photos and created 100s of pieces of hyper-localized content that ran in markets across the country, encouraging folks to support a small business they love on Google.